Why are core values critical to our success in business and in life? Because our values are critical guides for making important decisions. And when in doubt they cut through the fog like a beacon in the night.

.

John Blumberg has written the best book we’ve ever read on how we build value…with values. And if there was ever a time in the history of this great country that we need to re-visit our core values…the time is NOW.

.

Enjoy an excerpt from John’s book, Good to the Core…Building Value with Values. 

 .

 An Excerpt from

Good to the Core

by John Blumberg

 .

U.S.S. Arizona Memorial, Pearl Harbor, Hawaii

.

I was in Honolulu to speak at a large national conference. I scheduled an extra day onto the trip since I had never been to Honolulu and because a few great friends were also at the conference. The day after the conference, we awoke at the crack of dawn to visit Pearl Harbor. As we stood above and looked down upon the sunken USS Arizona, the depth of our experience came to life. It was moving and humbling.

.

Upon our return to the hotel, I had some time to spare before departing to the airport. A couple of my friends and I decided to rent a raft large enough to hold three adults. We targeted the white-capped waves, out in the distance, as our destination. With the incoming waves, we had a hard time getting away from the shore. At first, there seemed to be enormous momentum keeping us “grounded.” Slowly, but surely, we began to make progress. It seemed to get easier. We eventually got within a few feet of the whitecaps and decided to board our raft and relax as a celebration of our efforts. It was in our moment of pause that we felt the reality

Read More

Comments (0) Mar 14 2010